Mazda

Toyo Cork Kogyo Co., Ltd. back in 1921 in Hiroshima

Made by a company and then run by a man named Matsuda, the name “Mazda-go” sounds fitting. The question is, why is it spelled “Mazda” instead of “Matsuda”? “Mazda” comes from Ahura Mazda, the god of harmony, wisdom and wisdom in the earliest civilization in West Asia. Important members of Toyo Kogyo interpret Mazda as a symbol of the beginning of Eastern and Western civilization, as well as a symbol of automobile civilization and culture. To contribute to world peace and become a light in the automotive industry, Toyo Kogyo changed its name to Mazda Motor Corporation. “Mazda” is also the perfect way to pay homage to the founder of Capital, whose surname is pronounced very similarly to “Mazda.”

Jujiro Matsuda

Fast forward to the late 20th century and the current Mazda brand logo was introduced in June 1997. The symbol represents Mazda’s determination to “pursue continuous improvement to drive strong, sustained growth” and is expressed by a pair of wings in the shape of an oval letter M. The V-shaped fenders are also a testament to Mazda’s nimble thinking, creativity, energy, friendliness and tenacity. Dare to face the seemingly impossible challenges and go out of your way to achieve your dreams. Believing that new technologies can only be developed by overcoming daunting challenges, and dedicated to producing quality cars, the Mazda spirit lives on in its brand symbols.

Headquarter of Mazda Motor Corporation today

Did you notice that when you look at the Mazda logo, all the letters except the letter D are lowercase? That’s because of design — Mazda, as a car company, wants to express precision and reliability by matching the top and bottom lines of its corporate brand. A lowercase D sticks out of the top line, so it was decided to use an uppercase D so that the company branding fits neatly into the rectangle. There’s a story behind every name, and Mazda is no exception. The Mazda name and its trademark symbols speak to its rich history, burning desire and unwavering belief.

The history of the Mazda brand and logo.

Logo	Timeline	Description
	From Mar 1934 to Mar 1954	The first registered company logos appeared on three-wheeled trucks in the 1930s.
	From April 1936 to July 1959	The river representing Mazda’s hometown, Hiroshima, also forms the Latin letter M, which stands three times as long as “Mazda automaker”. The long extension represents agility, speed and the ability to soar to new heights.
	From Jan 1951 to 1972	It was registered in 1951. In the same year, Jujiro’s son Matsuda Heiji became the president of Jujiro and became the third president of Mazda.
	From 1954 to 1974	In 1949, it began to export three-wheeled trucks overseas. With the expansion of exports, it had to adopt overseas country symbols. The mark was first registered in Taiwan in 1954, and by 1959 it had been registered in 21 countries around the world.
	From July 1959 to 1974	Replaces the 1936-1959 logo above. Until 1974 in the Mazda R360 Coupe or other passenger cars.
	From 1975 to 1997	Introduced in 1975, this timeless logo remained in use until 1997.
	From 1991 to 1997	5 different types of brands by sales channel.
	From Jun 1997 to Sep 2015	The brand symbol, similar to the present, was introduced in 1997, with a V-shaped wing inside, representing “growth” and “improvement,” and the Mazda logo in Mazda blue. Fast forward to the late 20th century and the current Mazda brand logo was introduced in June 1997. The symbol represents Mazda’s determination to “pursue continuous improvement to drive strong, sustained growth” and is expressed by a pair of wings in the shape of an oval letter M. The V-shaped fenders are also a testament to Mazda’s nimble thinking, creativity, energy, friendliness and tenacity. Dare to face the seemingly impossible challenges and go out of your way to achieve your dreams. Believing that new technologies can only be developed by overcoming daunting challenges, and dedicated to producing quality cars, the Mazda spirit lives on in its brand symbols.
	From Oct 2015 onwards	Updated in 2015 to represent the brand’s evolution towards higher quality and refinement Did you notice that when you look at the Mazda logo, all the letters except the letter D are lowercase? That’s because of design — Mazda, as a car company, wants to express precision and reliability by matching the top and bottom lines of its corporate brand. A lowercase D sticks out of the top line, so it was decided to use an uppercase D so that the company branding fits neatly into the rectangle. There’s a story behind every name, and Mazda is no exception. The Mazda name and its trademark symbols tell of its long history, fiery aspirations and unwavering beliefs.